Smartling, the AI-powered translation company, today announced its largest AI innovation release to date, introducing new capabilities designed to help enterprises scale multilingual content with greater speed, quality, and trust. The release expands Smartling's enterprise AI translation platform with advancements in translation quality intelligence and automation, helping enterprises scale multilingual content with confidence.
At the center of the announcement is LQA Agent, an automated translation evaluation system that uses the industry-standard Multidimensional Quality Metrics (MQM) framework to identify errors, assign quality scores, and monitor trends over time. Smartling also introduced Auto Select LLM, Style Rules for AI, Instant AI Translation, Language Adaptation, and a preview of AI Image Translation, extending translation quality intelligence and AI-powered automation across enterprise multilingual content operations.
“This release represents a major step forward in how enterprises create and scale multilingual experiences with AI,” said Bryan Murphy, CEO of Smartling. “We’re focused on unlocking a new era of translation quality, speed, and trust by combining advanced AI innovation with the enterprise controls global organizations require. These innovations help customers move faster, preserve brand voice, and unlock greater business impact from every global customer interaction.”
LQA Agent: Automated Quality Assurance
Using the MQM framework, LQA Agent identifies errors, categorizes them by type and severity, and assigns a numeric score and pass/fail rating per language across all translation methods in Smartling, not just AI translation. Teams can run LQA Agent fully automatically without a human reviewer involved, or configure workflows to route content with detected issues to human review — all while allowing error-free content to publish automatically. In internal testing, LQA Agent achieved 90% agreement with human reviewers and 99% accuracy on severe errors.
Auto Select LLM
Auto Select LLM extends Smartling’s Auto Select technology to large language models, enabling teams to achieve higher-quality translations without additional configuration. Smartling handles model selection, prompt engineering, and continuous benchmarking behind the scenes, including retrieval-augmented generation (RAG) that references customers’ existing Translation Memory and glossaries. The result is higher-quality LLM output with no workflow changes required.
Style Rules for AI
Style Rules for AI applies punctuation, date formats, and regional language standards to AI translation outputs. Default rules cover more than 30 locales, while Smartling’s Language Services team can build custom rules tailored to an organization’s brand voice and translation preferences, helping enterprises maintain consistency and trust across multilingual customer experiences.
Instant AI Translation
Instant AI Translation makes AI-powered translation available through a synchronous API, powering connector integrations across AEM, Drupal, WordPress, Photoshop, Illustrator, InDesign Plugin, and Figma. Brand-aware, quality-controlled translation is now accessible in real time.
Language Adaptation
Language Adaptation enables teams to adapt existing translations for regional variants, such as US English to UK English or Brazilian Portuguese to European Portuguese, without full retranslation. Powered by LLMs, the capability helps enterprises close a long-standing quality gap while accelerating multilingual content delivery.
AI Image Translation
AI Image Translation extracts text from images, translates it, and rebuilds the image with translated text in place. The same quality standards applied to written content can now extend to product photos, banners, and social assets, helping enterprises scale multilingual visual content with greater consistency and efficiency.
Smartling’s commitment to responsible AI underpins each of these innovations and is reinforced by its recent ISO/IEC 42001:2023 certification, the international standard for AI management systems. Combined with ISO 27001, HITRUST e1, SOC 2, and HIPAA compliance, Smartling maintains one of the localization industry’s most comprehensive AI trust, security, and compliance programs.
Availability
LQA Agent, Auto Select LLM, and Language Adaptation will be available starting May 20, 2026. AI Image Translation, Style Rules for AI, and Instant AI Translation will be available as a preview. For more information, visit Smartling.
The innovations will debut at Smartling’s Global Ready Conference on May 20, the company’s annual event focused on the future of AI translation and multilingual content operations. Attendees will hear from leaders at Spotify, IHG Hotels & Resorts, DocuSign, DoorDash, and SumUp and get first access to Smartling’s latest product launches and AI translation strategies. Register at Global Ready Conference.
About Smartling
Smartling is transforming how global enterprises create, manage, and scale multilingual content in the AI era. Its LanguageAI™ platform combines AI translation, workflow automation, and quality assurance infrastructure to help organizations automate multilingual content operations at enterprise scale. Trusted by leading global brands, Smartling enables companies to move faster globally while maintaining the quality, trust, and oversight required for enterprise AI translation. For more information, visit www.smartling.com.
Media Contact
Sarah Lehman
Smartling
sarah@sixeastern.com
