Sightly, a pioneer in real-time marketing and intelligence and a member of the exclusive YouTube Measurement Program, is excited to announce its partnership with Adelaide, the leader in attention-based media quality measurement. This collaboration marks a significant step forward in understanding media quality within the YouTube ecosystem.
The partnership aims to deepen Adelaide's insights into how contextual factors influence viewer attention and brand outcomes on YouTube. By integrating Sightly's expertise in the YouTube space with Adelaide's omnichannel attention metric, AU, this collaboration will provide an unparalleled understanding of media quality in video advertising.
“This partnership between Adelaide and Sightly represents an exciting opportunity to expand our understanding of the impact of our clients’ video campaigns within the YouTube environment,” said Ed McElvain, Chief Product Officer at Mediahub. “By applying Adelaide’s attention measurement to Sightly’s deep understanding of contextual targeting in the YouTube landscape, we can empower brands with greater depth of ad quality insights for optimizing campaign effectiveness.”
Looking ahead, Sightly and Adelaide will explore advanced solutions to help Sightly clients strategically optimize campaigns toward high-quality, high-AU media. Coupled with Sightly's Brand Mentality platform—which enables advertisers to align brand messaging with relevant content in real time—this partnership empowers brands to ensure they reach their audience at the most critical moments with the highest-quality media.
“Collaborating with Adelaide opens up new avenues for our clients to leverage attention-based insights in their YouTube campaigns,” said Annalise Curvelo, VP of Partnerships at Sightly. “Our Brand Mentality technology enables our clients to keep up with the speed of today's culture through the lens of their brand, and we're excited to help brands understand the impact this real-time approach to marketing has on audience attention in YouTube and beyond."
“Partnering with Sightly allows us to expand the reach and impact of our AU metric in video environments where capturing attention is key to driving brand outcomes,” said Jordan Weiers, Senior Director of Partnerships & Business Development at Adelaide. “Together, we’re equipping advertisers with the media quality and contextual insights needed to optimize their investment strategies on YouTube and maximize campaign performance.”
This first-of-its-kind partnership is set to redefine how brands approach advertising on YouTube, making it easier to understand and leverage attention to drive meaningful results.
Learn more about how Sightly’s Brand Mentality platform can transform your marketing strategy by scheduling a demo today.
About Sightly
About Sightly
Sightly is the leader in real-time marketing and intelligence, helping businesses everywhere make the most authentic and profitable decisions dynamically, moment by moment. Brand Mentality, Sightly's proprietary platform and technology, transforms a brand's unique DNA into a real-time algorithm, enabling marketers to react to trending moments with speed and authenticity. Through strategic data partnerships and cutting-edge AI, Sightly helps agencies and brands analyze and act on social listening data and emerging news through the lens of their brand, fueling automated action across brand intelligence & trend analysis and real-time activation. To learn more, visit https://www.sightly.com.
About Adelaide
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide’s AU "the attention economy’s most widely recognized metric." Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. For more information, visit adelaidemetrics.com.
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide’s AU "the attention economy’s most widely recognized metric." Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. For more information, visit adelaidemetrics.com.
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