Botanic Tonics, LLC, maker of the popular feel free product, announced today that it has achieved a significant milestone in the competitive energy drink market.
According to NIQ data starting for the four weeks ending September 7, 2024, Botanic Tonics now ranks as a top 10 manufacturer in the energy category for convenience based on store sales, accomplishing this feat in just three years since the company's inception.
This rapid ascent in the market is further highlighted by the company's extensive distribution network, with products now available in over 27,000 stores nationwide.
Notably, Botanic Tonics has secured placement in two of the top five national convenience store chains, underscoring the growing consumer demand for its innovative, kava and kratom-based tonics and supplements designed to provide mood lift, energy, and focus.
Notably, Botanic Tonics has secured placement in two of the top five national convenience store chains, underscoring the growing consumer demand for its innovative, kava and kratom-based tonics and supplements designed to provide mood lift, energy, and focus.
"We are honored to have reached this milestone so quickly," said Cameron Korehbandi, CEO of Botanic Tonics. "Having spent four years at the original category creator, I know firsthand how monumental of an achievement this is for our company and our team. Our success is based on the efficacy of our products and the trust our customers place in us. We've worked hard to create high-quality, botanical-based energy solutions using kava and kratom that resonate with consumers seeking alternatives to traditional energy drinks. This achievement, coupled with our widespread availability in major convenience store chains, motivates us to continue innovating and expanding our reach in the market."
Botanic Tonics' flagship product, feel free CLASSIC, has gained in popularity for its use of natural ingredients, which contains both kava root and leaf kratom. The company has distinguished itself through its commitment to transparency, quality, and consumer education.
"This milestone is the result of a carefully constructed and executed national expansion plan," said Chris Elebesunu, Senior Vice President of Sales at Botanic Tonics. "We're now proudly represented in two of the top five national convenience store chains, with more to follow. The level of growth we've experienced and our rapid climb up the ranks clearly demonstrates that consumers are seeking innovative options beyond the traditional sugary drinks that have defined this category for too long. Our success shows that there's a strong demand for healthier, botanical-based alternatives in the market."
Botanic Tonics manufactures its products in an FDA-registered, cGMP-certified production plant in Broken Arrow, Oklahoma. The company has invested heavily in safety testing, quality control measures, and clinical research to ensure product efficacy and safety.
As Botanic Tonics continues to grow, it remains committed to responsible manufacturing practices, clear labeling, and consumer education. The company supports appropriate regulation of the kratom industry and continues to advocate for consumer safety through robust labeling requirements and responsible manufacturing standards.
About Botanic Tonics
About Botanic Tonics
Botanic Tonics is a plant-based herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, it produces kava-forward tonics under its feel free brand. Its signature product, feel free CLASSIC, is crafted with ancient functional plants to provide mood lift, energy, and focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and actively supports consumer safety regulations through transparent labeling and educational resources. Learn more at https://botanictonics.com.
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