Assembled, the AI customer support orchestration platform, today announced the launch of Brand Studio, a new platform feature that allows businesses to create, manage, and deploy distinct AI agent identities across multiple brands and channels from a single location. With Brand Studio, companies managing multiple brands can now give each customer-facing AI agent its own personality, voice, knowledge base, and visual identity, without the operational complexity of managing them separately.
"Consumers today don’t want to feel like their support needs are getting farmed out to a chatbot, which means that as AI-powered customer service becomes more commonplace, the brands that win will be those that use it to get more personal, not less," said Ryan Wang, co-founder and CEO of Assembled. "Brand Studio was built for the reality that many enterprise companies manage multiple brands and brand personas. Now they can give each of those profiles a distinct, tailored AI support experience without adding operational overhead.”
Consumer expectations are already outpacing most AI deployments. Recent research uncovered that 73% of consumers expect companies to understand their unique needs and expectations, yet the majority of AI support agents still route every customer through the same generic experience. With Assembled’s Brand Studio, companies can move beyond one-size-fits-all voice and chat agents and toward a roster of specialized AI personas, each calibrated to a specific customer need state.
By designing unique personas across support functions, teams can create a customer support experience that builds brand loyalty through personalization at scale.
Key capabilities of Brand Studio include:
- Centralized multi-brand management: One place to control multiple brand identities across all support channels.
- Customizable agent personas: Configure how AI agents look and sound from chat avatars and brand colors to voice and communication style.
- Unlimited brand scaling: Scale the number of brands without adding operational complexity.
- Integrated testing and QA: Preview, test and tune new agents across channels from a single window before going live.
Companies, like Thrasio, are using Brand Studio to expand their businesses, differentiate support for different market segments, and address regional variations in brand requirements, saving millions of dollars.
"Managing nearly 20 brands across our business means every customer interaction has to feel intentional,” said Gershwin Exeter, chief experience officer at Thrasio. “Before using Assembled’s Brand Studio, expanding our AI employee to match the culture and personality of each brand was cumbersome — at best. Now we can build and manage unique profiles for each brand from a single place. The operational complexity is replaced with a focus on customer centricity and satisfaction, resulting in an impressive 94% CSAT. Brand Studio has been a game-changing capability that allows us to continue to provide best-in-class support for our customers."
Brand Studio is generally available to Assembled customers today. For more information, visit www.assembled.com.
About Assembled
Assembled is the modern, unified platform for managing in-house teams, BPOs, and AI agents. The company's comprehensive solution includes AI agents for chat, voice, email, and SMS; an AI copilot to assist human agents; and advanced workforce management tools to forecast, schedule, and monitor blended workforces. Founded in 2018 by machine learning engineers from Stripe, Assembled serves hundreds of leading companies, including Stripe, Robinhood, Canva, and Intercom. The company has raised $71 million from NEA, Emergence Capital, and top angels, with more than 130 employees across San Francisco, New York, London, and remote locations. Learn more at www.assembled.com.
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