This article was originally posted on PRWeek.
NEW YORK: Media relations platform Press Hook has inked a partnership with newswire platform EZ Newswire.
With this deal, Press Hook users will be able to leverage EZ Newswire’s artificial intelligence-powered technology to quickly and easily draft and publish press releases, without relying on the support from a comms professional. Clients will also be able to reach a wider audience through EZ Newswire’s integrated publisher network, sharing releases with outlets such as the Associated Press.
These capabilities will augment the services Press Hook provides, which includes facilitating relevant connections between brands, publicists and journalists. These connections help brands get the media coverage they’re seeking, while also ensuring that journalists receive relevant pitches.
At the heart of this partnership is the desire to make creating, distributing and placing stories easy and affordable. The two companies plan to look for other ways to expand their offerings in the coming months, they said in a statement.
Both Press Hook founder Michelle Songy and EZ Newswire founder Neel Shah are members of PRWeek’s Dashboard 25 class of 2023.
This year, Press Hook launched an AI tool to streamline journalists’ sourcing efforts and an AI media list generator. EZ Newswire exited stealth mode and launched its newswire product this spring.