For many homebuyers, the search for the perfect home begins and ends with homes that are advertising themselves for sale—but what if the ideal property isn’t on the market yet? Off-market properties, which are not publicly listed for sale, offer a different approach to home buying. These homes remain outside traditional real estate platforms. Unlisted, an AI technology startup, is giving people a way to find off-market properties for the first time.
Unlisted helps buyers and homeowners connect privately, making it possible to explore real estate opportunities beyond the limits of the Multiple Listing Service (MLS). Many homeowners are open to interest but prefer to remain off-market, and Unlisted provides a way for buyers to discover these hidden possibilities. In fact, 66% of homeowners say they would consider selling for the right terms.
“Real estate offers far more possibilities than just what’s listed. There are 121 million homes in the U.S., and less than 5% list for sale at any given time. Historically, buyers consider this the only inventory they can consider,” says Katie Hill, founder and CEO of Unlisted. She goes on to say “Many off-market homeowners would consider selling if they knew there was interest and the timing worked, or if the right price came along. I created Unlisted to normalize having these proactive conversations and tapping into this hidden inventory.”
How Do Off-Market Properties Differ from FSBO and Pre-Market Listings?
While off-market homes are not publicly for sale, other real estate terms—such as FSBO (For Sale By Owner) and pre-market listings—are sometimes confused with true off-market opportunities. Understanding these differences helps buyers and sellers navigate their options more effectively.
While off-market homes are not publicly for sale, other real estate terms—such as FSBO (For Sale By Owner) and pre-market listings—are sometimes confused with true off-market opportunities. Understanding these differences helps buyers and sellers navigate their options more effectively.
- FSBO (For Sale By Owner): FSBO properties are actively for sale but managed directly by the homeowner without an agent. These homes may not be listed on the MLS but are still being marketed through FSBO websites, social media, and other platforms.
- Pre-Market Listings: Some homes are promoted as “off-market” but are actually pre-market, meaning they will soon be officially listed for sale. These homes may be privately shared with select buyers or agents before being widely advertised.
- True Off-Market Properties: Unlike FSBO or pre-market listings, off-market homes are not in an active sales process. The homeowner has not publicly listed the property but may consider offers under the right circumstances. These homes are often discovered through direct outreach or word-of-mouth. Now, for the first time, people can discover these homes online through Unlisted.
Why Off-Market Properties Matter
For buyers, off-market opportunities provide access to homes that are not yet—or may never be—on public listing sites. This can be especially valuable in competitive markets where desirable properties receive multiple offers as soon as they are listed. Off-market homes allow for a more direct and seamless path to homeownership.
For homeowners, remaining off-market offers privacy and control. Whether testing interest, waiting for the right offer, or simply staying open to possibilities, keeping a home off-market can provide flexibility that traditional listings do not.
To start exploring off-market homes, visit UnlistedHomes.com.
About Unlisted
Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit https://unlistedhomes.com.
About Unlisted
Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit https://unlistedhomes.com.
