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The Matchbox Introduces 'Hybrid AI'

Revolutionizing ad creative production with human-AI collaboration

October 11, 2024 4:58 PM
EDT
(EZ Newswire)
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The Matchbox, a leader in B2B marketing & advertising solutions, proudly announces the launch of its Hybrid AI Media Production Services. This innovative service blends human creativity with advanced AI and ML technologies, enabling the production of customized marketing content at unparalleled speed and scale.

How It Works

Starting with human-driven design to capture a brand’s core message, Hybrid AI leverages generative AI to produce hundreds of creative variations, each tailored to diverse audience segments. This approach allows brands to deliver content that feels authentically human-crafted and resonates personally with viewers. While efficiency is significantly enhanced, the final product maintains the highest professional quality, with no compromise on design or any noticeable AI involvement.

“In an era where personalization is key, our Hybrid AI technology allows brands to resonate with their audience like never before,” said Erik Leavell, Director of Design at The Matchbox. “We’re using AI not to replace creativity but to supercharge it, giving our clients the ability to evolve their message dynamically and effectively." 

Hybrid AI employs top AI tools like Midjourney, Stable Diffusion, and Adobe Creative Suite to create visually stunning content across formats, from video to static imagery. By improving turnaround times and streamlining the creative process, The Matchbox’s Hybrid AI maximizes both creative quality and efficiency.

"A/B testing is a legacy approach. We like to use the full alphabet," added Ani Bisaria, CEO of The Matchbox

Join the Future of Advertising

With campaigns showing up to twice the engagement and significantly reduced costs per acquisition, The Matchbox’s Hybrid AI program has already proven its potential to transform marketing strategies for B2B brands.

The Matchbox invites companies to embrace the future of creative production—where AI and human expertise combine to create the most personalized, efficient, and engaging advertising possible.

For more information on Hybrid AI and how it can help your business grow, visit thematchbox.inc/hybrid-ai or book an informational call at thematchbox.inc/contact.

About The Matchbox

The Matchbox is a premier digital marketing and media agency headquartered in Los Angeles, CA. We specialize in scaling mid-market and enterprise companies through a range of services, including paid media, programmatic advertising, media production, and sales/marketing operations. Leveraging both AI and human expertise, we are committed to reshaping work experiences and increasing productivity for our clients around the world. For more information, please visit www.thematchbox.inc.