Sake High!, recently launched Los Angeles-based sake brand, has released a new video advertisement securing sake, specifically Sake High! canned sake, as the drink of the summer. The comedic commercial features a backyard pool party and the party-wide discovery of sake in a can.
Created in partnership with Exit 14 Productions, Sake High! co-founders Brenna Turner and Joey Labes wanted to showcase the idea that sake should be enjoyed by anyone, anytime, and anywhere. Sake High! launched with a mission of increasing inclusivity around sake, and disrupting the beverage space of hard seltzers, canned cocktails, and filling craft beers. This video, with a comedic lens, illustrates some of those fun, different moments of drinking Sake High!.
"A lot of people only think of drinking sake with sushi," said Co-founder Brenna Turner. "We want to break those norms and encourage people to enjoy sake with any meal, at the beach, at a concert, or at a party. Our sake is light, refreshing, and extremely drinkable on any occasion."
The idea for Sake High! was formed following an incredible sake-fueled night in the mountains of Japan. Realizing the underappreciation of sake back at home, Brenna and Joey teamed up with a sake brewer in Kyoto who shared their same belief — that sake should be enjoyed by anyone, anytime, and anywhere. Together, they crafted their own premium canned and bottled sake to encourage just that.