Medialister, a new platform aimed at simplifying the management of sponsored content, officially launched this month. Designed for brand managers, media buyers and content marketers, Medialister connects brands with news media outlets to facilitate editorial ad placements.
Developed by PRNEWS.IO, a fast-growing PR-tech company, the platform offers access to over 100,000 media outlets, delivering extensive reach and data-driven insights. With Medialister, brands can better optimize their investment in sponsored content, making it easier to manage and measure their paid media efforts.
Cost-Effective Paid Content Solutions
Initially focusing on news text content, Medialister plans to expand its capabilities to include other media formats such as podcasts, newsletters, social media, influencers, billboards and print media in future updates. The platform serves as a comprehensive project management system, facilitating each stage of the paid content process from placement to publication, thereby ensuring greater control and efficiency for users.
“Medialister is designed to address the inefficiencies and high costs traditionally associated with branded content”, said Alexander Storozhuk, Medialister founder. “Our platform offers a predictable and cost-effective approach, enabling brands to effectively reach their target audience while providing media outlets with stable revenue streams and simplifying complex sales processes.”
Medialister connects brands with various media outlets, offering an array of editorial formats, from sponsored articles and expert interviews to integrated brand stories and advertorials. The system simplifies negotiating and managing these partnerships, ensuring that brands and media outlets can collaborate effectively to reach their target audiences.
Commitment to Value and Efficiency
Medialister was founded by Alexander Storozhuk, a Ukrainian entrepreneur, and his longtime associate Alexander Nigmatulin. The duo previously launched PRNEWS.IO, a successful PR content distribution platform that serves 30,000 clients in 96 countries.
The effectiveness of PRNEWS.IO’s solutions is highlighted by its client and publisher partners. Sergey Galanin, Director of SEO at Phonexa, shared his positive experience: “Our experience with PRNEWS.IO has been highly efficient. They deliver results quickly, offer a range of tailored PR solutions and remain cost-effective. The platform has been a valuable asset in supporting our overall communication strategy.”
Ruth Robson, Key Account Director at Reach plc, the UK’s and Ireland’s largest commercial news publisher, added: “I have always found working with PRNEWS.IO a positive and personable experience; they keep the client's needs central to everything they do.”
The positive feedback from industry professionals further underscores PRNEWS.IO’s commitment to delivering value and efficiency—qualities that Medialister continues to embody as it makes its entry into the market.
“Through Medialister, brands can become part of the narrative, reaching readers within the content they are already engaged with. This goes beyond traditional display ads, offering a more nuanced and impactful approach to advertising,” adds Nigmatulin.
About Medialister
Medialister is a sponsored content platform that connects brands with news media outlets to facilitate editorial ad placements. With access to over 100,000 media outlets, we deliver extensive reach and data-driven insights, enabling brands to easily manage and measure paid media and optimize their investment in sponsored content. For more information, visit https://medialister.com.
About Medialister
Medialister is a sponsored content platform that connects brands with news media outlets to facilitate editorial ad placements. With access to over 100,000 media outlets, we deliver extensive reach and data-driven insights, enabling brands to easily manage and measure paid media and optimize their investment in sponsored content. For more information, visit https://medialister.com.
