dBase Media, LLC, a full-service digital marketing firm headquartered in McLean, Virginia,, was selected by the Maryland Army National Guard (MDARNG) to handle new aspects of their digital advertising. dBase Media is providing MDARNG with digital media strategy, advanced ad placement, creative optimization and reporting analytics to drive recruiting and new enlistments. Ads will be placed using an omni-channel strategy that includes OTT/CTV, Twitch, DOOH, Programmatic and mobile platforms supported by data mining, advanced targeting and Geo-Fence tactics.
This agreement reinforces the Federal Government’s confidence by selecting dBase Media through a competitive bid and required experience assessment process. dBase Media has previously provided recruitment and retention marketing for the Department of Defense, working with the US Marine Corps and the Air National Guard in addition to many industry organizations.
“The digital landscape is forever changing, so it’s great to see the Federal Government and our military use advanced tactics for driving qualified enlistments,” said dBase Media President Mitchell Johnson. “We’re excited to demonstrate the measurable impact from an omni-channel digital marketing approach.”
The campaign will feature compelling video and display creatives with messaging focused on achieving higher education goals, financial assistance, career training, self-improvement and other inspiring themes.
About dBase Media:
dBase Media (DBM) provides digital first communications strategy and high-resolution video production for the DoD, leading professional associations, academia and global corporate brands since 2001. They apply advanced insights across an omni-channel content distribution network to provide measurable results for its clients. DBM uses historical trends and predictive analytics to distribute content across heavily consumed video platforms such as OTT/CTV, YouTube, DOOH, social media, mobile & desktop, broadcast TV. DBM operates robust multi-stack software platforms for precise message targeting and comprehensive reporting transparency and insights to track and optimize ROI performance.
For more information, contact Mitch Johnson 703-242-9700 or visit dbasemedia.com.
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