CHEQ, the global leader in go-to-market security, has been selected by U.K. High Street retailer Marks & Spencer (M&S) to safeguard the integrity and security of its digital marketing channels and analytics from potential threats.
M&S stands as one of the UK’s most respected retail brands, with stores worldwide and a legacy of trust built over a century. With malicious bot traffic costing advertisers over $35 billion annually, M&S understands the importance of securing its digital channels. As a result, CHEQ has been entrusted with safeguarding M&S against malicious bots and invalid traffic to protect marketing efficiency and ensure data integrity.
"As a trusted brand for over a hundred years, Marks & Spencer is the gold standard of retail in the UK,” said Guy Tytunovich, founder and CEO of CHEQ. “It is an honor for CHEQ to be selected as Marks & Spencer’s go-to-market security partner and a testament to our reputation for fortifying world-class brands against escalating digital threats.”
Thanks to CHEQ’s industry-leading threat detection engine, M&S will bolster its go-to-market security with comprehensive protection from malicious traffic and invalid interactions across digital marketing channels and web analytics. By embedding directly with major ad platforms and Adobe Analytics, CHEQ provides a fully integrated layer of protection around the company’s digital assets, allowing M&S to focus on innovation and growth.
About CHEQ
About CHEQ
CHEQ is the global leader in go-to-market security. More than 15,000 companies, ranging from emerging brands to the Fortune 50, trust CHEQ to protect business-critical digital interactions from human, agent, and machine-driven threats. Powered by its unrivaled, context-specific detection engine, CHEQ offers the most comprehensive set of solutions for securing go-to-market operations from threats to business continuity, brand reputation, privacy compliance, and marketing effectiveness. It’s why CISOs trust CHEQ, marketers love CHEQ, and more businesses choose CHEQ. Founded in 2016, CHEQ is a global organization with offices in New York, London, Tokyo and Tel Aviv. For more information, visit www.cheq.ai.
