The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, is excited to announce that registration is officially open for the 2025 OOH Media Conference, taking place May 5–7, 2025 at the iconic Omni Boston Hotel at the Seaport.
This year’s event, themed “The Power of Presence,” will spotlight out of home’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.
The conference will bring together a who’s who of marketing powerhouses, bold creative thinkers, and brand leaders to reimagine the role of OOH in the modern marketing mix. The speaker lineup already includes:
- Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America
- Jeanniey Walden, Chief Marketing Officer, Rite Aid
- Caitlin Mack, VP of Marketing, LesserEvil
- Jason Dorsey, Generational researcher and best-selling author
- Terry Kawaja, Founder and CEO, LUMA Partners
"The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising," said Anna Bager, President and CEO of OAAA, "It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. This event is where connections are made, ideas take shape, and the future of advertising is defined."
Highlights of this year’s agenda include:
- Dynamic keynotes from leading industry voices who are shaping the future of advertising and redefining consumer engagement.
- Future-focused panels exploring the latest trends in creative storytelling, measurement, and the intersection of OOH with retail media, digital, and connected TV.
- Unparalleled networking opportunities designed to spark meaningful connections with industry leaders, peers, and partners.
Set in Boston’s vibrant Seaport District, the conference provides the perfect backdrop to experience one of the city’s most innovative and inspiring neighborhoods while bringing together leaders from across the marketing and media spectrum.
Exclusive early bird pricing is now available, making this the perfect time to secure your spot at the OOH industry’s most anticipated event of 2025.
Don’t miss your chance to join the conversation shaping the future of advertising. For more information and to register, visit ooh2025.com.
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
