Industry Veteran From PubMatic, Publishers Clearing House, and Zoom to Deliver Revenue Driving Advisory Focused on Product Positioning and Enterprise Growth
MadTech Advisors, a product-led consultancy at the intersection of privacy, data, identity, and compliance in programmatic and adtech, today announced the appointment of Heather Macaulay as President. A seasoned advertising and product marketing executive, Heather will partner with MadTech founder and CEO Bob Walczak to oversee revenue growth, marketing, and product strategy.
Macaulay is a proven industry veteran who has held various executive-level roles, including serving as Global Head of Ads Monetization at Zoom and as Head of Revenue, Programmatic & Data Strategy at Publishers Clearing House. She will leverage her background as a revenue leader and expert in emerging media and technologies, delivering for MadTech’s roster of brand and publisher clients a cutting-edge perspective on dynamic product positioning and sustained enterprise growth.
“Our excitement about Heather joining MadTech cannot be overstated,” said Walczak. “As an expert in product positioning and revenue growth, her skills bridge the gap from strategy to execution—an incredible combination that will complement our core services of delivering large-scale system integrations and diligence projects for our global clients. She also has a keen eye for spotting nascent market trends and expertly positioning products and offerings to address those inchoate demands.”
During Macaulay’s tenure at Publishers Clearing House, she oversaw the media division’s programmatic and sales efforts that accounted for the company’s largest revenue channel. In her previous remit as Head of Revenue, Macaulaly delivered significant growth in digital ad revenue within her first year, while simultaneously hiring and managing multiple revenue teams across performance sales, programmatic, account management, and sales marketing.
At PubMatic, Walczak and Macaulay led the company’s early mobile and emerging media business as General Manager / VP of Product and Global VP, Emerging Media, respectively. Together, they accelerated PubMatic’s growth from pre-revenue to a run rate of more than $100 million by the end of 2014. As of Q2 2022, mobile and video represented 72% of PubMatic’s total revenue, owing in part to the systems, processes, and teams that Walczak and Macaulay helped establish.
“I am beyond thrilled to join MadTech Advisors. Both Bob and I have deep experience in early and emerging media, starting with mobile and video more than a decade ago,” said Macaulay. “I will apply that same expertise and strategic eye to our clients’ businesses today as the market quickly evolves to embrace sea changes like first-party data centricity, new identity and privacy requirements, the switch to Web 3.0, and the continued prevalence of video.”
Macaulay also has extensive experience in advisory and academic capacities, having served as an adjunct professor at the New York University, School of Continuing and Professional Studies, where she taught an introductory course on mobile marketing. She also served as Co-Chair, Fundraising for Women in Wireless between 2011 and 2012, and as Co-Head, Boston Chapter of mBolden from 2019 to 2021.
About MadTech Advisors
MadTech Advisors is a product-led consultancy located at the intersection of privacy, data, identity, and compliance in the programmatic and adtech world. Founded by Bob Walczak in 2021, MadTech Advisors currently works with clients spanning the media, advertising, adtech, big data, ecommerce, and publishing industries, offering core services including complex systems integrations, adoption of first-party data infrastructures, diligence and assessment for vendors and new technology, as well as the implementation of data cleanrooms, alternative IDs, and privacy technologies. MadTech Advisors has over 30 product strategists, product marketers, CTO and CDO-level consultants, engineers, and specialists between the U.S. and India. For more information please visit www.madtechadvisors.com.
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