Today, Lidwave, a pioneer in 4D coherent LiDAR-on-a-chip technology, announced the appointment of Eyal Assa as Chief Business Officer to lead the company's global commercial expansion as Physical AI moves into mainstream deployment. The next wave of artificial intelligence is leaving the data center and stepping into the physical world. From robots and factories to drones, vehicles and critical infrastructure, machines are beginning to perceive, reason, and act — and the quality of their senses will determine how quickly that future arrives.
Physical AI is built on a model of the world that machines must construct in real time — and that model can only be as good as the sensing behind it. Lidwave's CES Innovation Award-winning Odem 4D sensor delivers robust perception when conventional 3D LiDARs fail: instantaneous per-pixel velocity alongside depth and reflectivity, on a single, scalable chip with inherent immunity to extreme real-world conditions — operating reliably through glaring sunlight, rain, fog, dust, darkness and interference from other sensors. It is becoming the foundational perception layer for the Physical AI stack across robotics, industrial automation, smart agriculture, security, autonomous mobility, and intelligent infrastructure — markets where customers are deploying today.
Eyal brings more than 20 years of executive leadership in deep-tech commercialization, with a track record of opening new markets, accelerating commercial growth, and scaling global go-to-market engines from early commercialization through worldwide scale. He most recently served as Chief Business Officer of Prisma Photonics and was previously CEO of Siklu and a senior executive at Ceragon and Amdocs.
"We are delighted to welcome Eyal to the Lidwave family at this defining moment," said Yehuda Vidal, Lidwave's CEO and founder. "We believe Physical AI will be one of the defining technology shifts of this decade, and it cannot happen without a fundamental upgrade in how machines see and understand a dynamic world. Eyal has spent his career turning breakthrough technologies into global businesses — exactly what Lidwave needs as Odem moves into mass deployment."
"4D coherent LiDAR is becoming an essential pillar of sensing and perception for Physical AI — giving machines the depth, velocity, and real-world reliability they need to act safely and autonomously," said Eyal. "Lidwave's FCR™ technology is a generational leap in machine perception, combining the performance and scalability the market is calling for. I'm thrilled to help translate it into a global business across the many industries that need it now."
About Lidwave
Lidwave powers the perception layer for Physical AI. Founded in 2021 and headquartered in Jerusalem, Israel, the company develops on-chip 4D LiDAR solutions built on its proprietary Finite Coherence Ranging (FCR™) architecture, which delivers depth, reflectivity, and instantaneous per-pixel velocity from a single monolithic silicon photonics SoC, with immunity to environmental interference allowing operation in direct sunlight, fog, dust, and rain. Lidwave's technology serves customers across robotics, mobility, security, and industrial systems. For more information, visit www.lidwave.com or email contact@lidwave.com.
