Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research. Bringing with her an impressive portfolio of experience, Anna is set to spearhead the company's primary research services, both qualitative and quantitative, focusing specifically on B2B and healthcare/pharmaceutical communications research.
Anna joins Atomik Research after a distinguished tenure at The Harris Poll (formerly part of Harris Interactive Inc. and Nielsen), where she most recently held the position of Vice President of Research. Her career is marked by more than two decades of dedication to the research industry, during which she has honed her skills in designing, implementing and analyzing extensive research programs both domestically and globally.
"Anna's appointment marks a significant milestone for Atomik Research," said Alex Hinojosa, Executive Director of Atomik Research U.S. "Her vast experience and proven track record in leading research initiatives make her an invaluable asset to our team. We are confident that under her leadership, our capabilities will reach new heights, further enhancing the strategic insights we provide to our clients."
Anna's expertise encompasses a wide array of quantitative and qualitative research methodologies, serving a diverse clientele that includes corporations, non-profits and academic institutions. She has made significant contributions to thought leadership, health outcomes, and health policy and communications research programs, having designed and led groundbreaking studies across more than 30 countries. Additionally, she has co-authored a number of academic journal publications and presented at domestic and international conferences.
"Anna's depth of experience and passion for data-driven insights are a perfect match for our ambitious goals at Atomik Research U.S.," said Ed Cyster, Global CEO of 4media group. "Her leadership will not only enrich our offerings but also strengthen our position as leaders in the field of PR research."
Anna is a graduate of the Leonard N. Stern School of Business at New York University, where she earned a B.S. in Marketing and Management. Her career journey has included her co-founding InQuiro International, Inc., an international research consultancy, and holding research positions at Research International and BAI Global (currently part of Ipsos).
As the new SVP of Research at Atomik Research, Anna intends to leverage her extensive knowledge and experience to drive innovation and growth within Atomik Research, ensuring the continued delivery of unparalleled insights and value to its clients. Following the launch of 4media4health in January, Anna’s arrival at Atomik Research also heralds an opportunity for healthcare communications professionals to lead with novel, mediagenic data in their media outreach.
About Atomik Research
Atomik Research, a division of 4media group, is a full-service creative market research company that focuses on powering intelligent communications through delivering insightful qualitative and quantitative research results that get people talking. With a focus on B2B and healthcare/pharmaceutical sectors, Atomik Research empowers businesses with actionable insights, facilitating informed decision-making and strategic planning. Visit us online at atomikresearch.com.
About 4media group
As an integrated communications agency, 4media group has been storytelling on behalf of the world’s most notable brands and organizations since 2008. Using insights to inform our approach, we create the best achievable outcomes for our clients through marketing strategies, social media, influencer programs, broadcast media tours, video production, news distribution, public service announcements and public relations. We’re a global company with headquarters in London, UK and Bentonville, Arkansas, with satellite offices spanning from Los Angeles to New York City. We work as one company, one culture for our clients every day. Visit us online at 4media-group.com.
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