Katie Hill, the founder of Unlisted, a revolutionary new real estate platform, took the stage on Wednesday, April 9 as a featured speaker at the prestigious 2025 HearstLab Showcase. Together with Bridget Williams, Chief Product and Strategy Officer for Hearst Newspapers, their appearance highlighted their trailblazing partnership designed to accelerate Unlisted’s groundbreaking approach to off-market real estate while providing utility to local media markets.
The HearstLab Showcase brought together leaders from across industries to present technologies and ideas poised to change the way we live and work. Hill and Williams' presentation focused on how Unlisted is transforming real estate by giving both buyers and homeowners a more personalized and flexible way to navigate the housing market.
The Showcase kicks off an exciting week for HearstLab, leading into the CEO Summit on Thursday, where female founders from HearstLab’s impressive portfolio will gather for company updates, strategic meetings, learning sessions, and networking. The summit further underscores HearstLab’s commitment to supporting women-led startups and creating a thriving ecosystem for innovation.
Unlisted was designed to unlock the off-market housing market, which represents nearly two-thirds of all U.S. homes. Rather than relying on public listings, the platform uses public data to create a profile for 121 million homes nationwide. Unlisted’s AI-powered system matches buyers with homes that fit their preferences—even before those homes are officially for sale.
Homeowners can enhance their property profiles by uploading current photos, adding home improvement details, and sharing their timeline or openness to selling. “It’s like LinkedIn for homes,” Hill explained during her talk. “You don’t want to create your LinkedIn profile the day you need a job—and you shouldn’t create your home listing the day you want to sell. Instead, you can attract interest continuously, giving yourself the time and insight to truly understand your options and opportunities. Unlisted offers a whole new way to manage the marketability and, in turn, the value of your most important asset: your home.”
The partnership brings an exciting new perspective to the Hearst Newspapers’ real estate sections with new opportunities for content, audience engagement, data insights, and advertising partnerships.
Unlisted’s participation in the HearstLab Showcase reflected Unlisted’s growth as a HearstLab portfolio company—a testament to HearstLab’s commitment to investing in and accelerating female-founded startups and facilitating partnerships within the Hearst organization. Unlisted has benefited from HearstLab’s hands-on support, strategic guidance, and powerful media network, helping the company scale its vision and expand its impact in the real estate space.
During the event, Hill and Williams shared their vision for the future: a real estate landscape where homeowners have more control, buyers have more options, and conversations happen earlier—creating better outcomes for everyone.
To learn more about Unlisted, visit UnlistedHomes.com. To learn more about HearstLab, visit HearstLab.com.
About Unlisted
Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit https://unlistedhomes.com.
About HearstLab
HearstLab provides cash investments and services to early-stage, women-led startups across sectors like fintech, data analytics, health, and enterprise technology. Its mission is to close the gap in venture capital funding for women by helping founders build sustainable, scalable businesses. To learn more about HearstLab, visit HearstLab.com and connect with us on LinkedIn.
The HearstLab Showcase brought together leaders from across industries to present technologies and ideas poised to change the way we live and work. Hill and Williams' presentation focused on how Unlisted is transforming real estate by giving both buyers and homeowners a more personalized and flexible way to navigate the housing market.
The Showcase kicks off an exciting week for HearstLab, leading into the CEO Summit on Thursday, where female founders from HearstLab’s impressive portfolio will gather for company updates, strategic meetings, learning sessions, and networking. The summit further underscores HearstLab’s commitment to supporting women-led startups and creating a thriving ecosystem for innovation.
Unlisted was designed to unlock the off-market housing market, which represents nearly two-thirds of all U.S. homes. Rather than relying on public listings, the platform uses public data to create a profile for 121 million homes nationwide. Unlisted’s AI-powered system matches buyers with homes that fit their preferences—even before those homes are officially for sale.
Homeowners can enhance their property profiles by uploading current photos, adding home improvement details, and sharing their timeline or openness to selling. “It’s like LinkedIn for homes,” Hill explained during her talk. “You don’t want to create your LinkedIn profile the day you need a job—and you shouldn’t create your home listing the day you want to sell. Instead, you can attract interest continuously, giving yourself the time and insight to truly understand your options and opportunities. Unlisted offers a whole new way to manage the marketability and, in turn, the value of your most important asset: your home.”
The partnership brings an exciting new perspective to the Hearst Newspapers’ real estate sections with new opportunities for content, audience engagement, data insights, and advertising partnerships.
Unlisted’s participation in the HearstLab Showcase reflected Unlisted’s growth as a HearstLab portfolio company—a testament to HearstLab’s commitment to investing in and accelerating female-founded startups and facilitating partnerships within the Hearst organization. Unlisted has benefited from HearstLab’s hands-on support, strategic guidance, and powerful media network, helping the company scale its vision and expand its impact in the real estate space.
During the event, Hill and Williams shared their vision for the future: a real estate landscape where homeowners have more control, buyers have more options, and conversations happen earlier—creating better outcomes for everyone.
To learn more about Unlisted, visit UnlistedHomes.com. To learn more about HearstLab, visit HearstLab.com.
About Unlisted
Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit https://unlistedhomes.com.
About HearstLab
HearstLab provides cash investments and services to early-stage, women-led startups across sectors like fintech, data analytics, health, and enterprise technology. Its mission is to close the gap in venture capital funding for women by helping founders build sustainable, scalable businesses. To learn more about HearstLab, visit HearstLab.com and connect with us on LinkedIn.
