Eldorado.gg, a leading marketplace for in-game currencies and digital assets, today announced the implementation of Primer as a new payment platform to improve the user experience. This integration enables more seamless transactions for Eldorado's global customer base and reinforces the company’s position as a leader in the digital gaming marketplace. By leveraging Primer’s advanced payment infrastructure, Eldorado's aims to provide quicker, more reliable checkouts while continuing to prioritize security and flexibility in transactions.
Seamless Transactions and Improved User Experience
With Primer integrated into its system, Eldorado offers customers a smoother payment process across a wide range of payment methods. Primer’s technology consolidates multiple payment providers into a single unified platform, reducing friction at checkout. As a result, gamers buying virtual goods on Eldorado —from game accounts to in-game currencies—can complete purchases faster and with greater confidence. The new setup minimizes payment failures and downtime by intelligently routing transactions through multiple providers, ensuring that each purchase is processed even if one network encounters issues.
“Eldorado’s goal is to ensure it's quick, easy and secure for our customers to find the best product for their favorite game, make a payment, receive their order, and get back to playing,” said Arminas Šimkus, Payments Product Owner at Eldorado.gg. “Integrating Primer’s platform helps us deliver on that promise by enabling a seamless payment experience. It builds trust through higher reliability and gives our users more choice in how they pay, all while keeping transactions secure.”
Strengthening Market Leadership in Gaming Commerce
The move to implement Primer not only improves the customer experience but also solidifies Eldorado's standing in the gaming commerce sector. As a marketplace serving millions of gamers worldwide, Eldorado recognizes that a smooth transaction process is critical for maintaining trust between buyers and sellers of digital goods. By adopting innovative payment solutions like Primer, Eldorado differentiates itself as a forward-thinking platform willing to invest in infrastructure that benefits its user community. This enhancement positions Eldorado strongly as the digital asset trading market continues to grow, enabling the company to capture further market share through superior service quality.
Eldorado's marketplace facilitates player-to-player trading of digital assets across numerous popular video games. From World of Warcraft Classic Gold to Fortnite accounts, the platform enables safe transactions for a variety of in-game valuables. The integration of Primer’s payment technology ensures that regardless of the asset being traded or the buyer’s location, the transaction can be completed smoothly. This high level of reliability and ease of use encourages repeat business and attracts new users seeking a trustworthy marketplace.
Expanding Payment Options with Adyen and Stripe
In line with its commitment to payment flexibility, Eldorado is actively working to implement Adyen and Stripe as additional payment gateways. Integrating these global payment processors will offer customers even more ways to pay—from traditional credit cards to region-specific digital wallets—while adding extra layers of redundancy to ensure payments are processed without interruption. By adding Adyen and Stripe, Eldorado aims to broaden its international reach with localized payment choices, all upheld by the platform’s high standards of security and compliance.
Ongoing Commitment to Security and Customer Trust
Eldorado continues to prioritize the security of transactions on its platform alongside expanding its payment features. All payments are protected with industry-standard encryption and fraud prevention measures, safeguarding sensitive data at every step of the purchase. Moreover, the company’s proprietary TradeShield™ system provides an added layer of protection for marketplace trades: it holds the seller’s funds in escrow and guarantees that buyers receive their goods as described or obtain a full refund. This comprehensive approach—combining secure payment processing, robust fraud checks, and an escrow-backed guarantee—underscores Eldorado’s commitment to a safe trading environment for digital assets.
About Eldorado
Founded in 2020, Eldorado.gg is a premier online marketplace, where gamers can securely buy and sell in-game currencies, accounts, items, and other digital assets. As a trusted hub for player-to-player transactions across popular games, we provide a user-friendly platform with competitive pricing, robust security features like the TradeShield™ protection system, and 24/7 customer support. Our mission is to make in-game trading fast, easy, and secure, empowering players to enhance their gaming experiences with confidence. For more information, visit https://www.eldorado.gg.