Chalice AI today announced that it has been recognized as a Programmatic Solutions “One to Watch” in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“Chalice’s strong performance and innovative approach with Snowflake qualified them as one to watch in the Programmatic Solutions category due to their demonstrated customer success and innovative approach to serving marketer’s evolving needs,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to observing their continued momentum in empowering our joint customers to mobilize the world’s data and capitalize on the AI opportunity to drive real-world outcomes and shape the future of the martech arena.”
Chalice was identified in Snowflake’s report as a “One to Watch” in the Programmatic Solutions category for automating weekly allocation of digital advertising impressions to maximize brick-and-mortar sales.
“Being recognized as a company to watch in Snowflake’s 2025 Modern Marketing Data Stack report is a testament to Chalice’s dedication to joint customers,” said Chalice AI CEO Adam Heimlich. “We look forward to continuing to collaborate with Snowflake at a critical time in the data revolution to create new avenues that empower our customers to data-driven marketing decisions that advance their business and serve their users.”
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
About Chalice AI
Chalice AI is the leading custom AI software in advertising technology. Chalice AI’s products are configured to make advertising directly impact the business outcomes that matter to advertisers, using the most advanced applications of generative and predictive AI. To learn more, visit www.chalice.ai.
About Snowflake
Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
About Chalice AI
Chalice AI is the leading custom AI software in advertising technology. Chalice AI’s products are configured to make advertising directly impact the business outcomes that matter to advertisers, using the most advanced applications of generative and predictive AI. To learn more, visit www.chalice.ai.
About Snowflake
Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).
