Bybit Launches 2025 Strategy to Empower Crypto Traders

Bybit, the second-largest cryptocurrency exchange by trading volume, has launched its 2025 strategy to empower crypto traders. Ben Zhou, co-founder and CEO, shared the company’s vision during the live-stream event, “Keynote with Ben: In the Driving Seat to the Moon—Beat the Unknown.” The announcements made during the presentation reflect the platform’s three guiding principles: Listen, Care, and Improve.

“Our vision for 2025 is centered on creating a platform that truly supports our community,” Zhou said. Bybit’s 2025 roadmap aims to provide users with robust tools and liquidity solutions. For instance, real-world asset-backed instruments like T-bills will enrich Bybit Earn’s portfolio. Users can also expect the integration of traditional financial assets into crypto strategies.    

To enhance the platform’s future offerings, Bybit is also focused on expanding its Web3 capabilities, which is a major component of its 2025 strategy. Under the initiative “The Future of Onchain Bybit: Your Gateway to Web3,” the company seeks to advance Web3 integration. Plans include on-chain asset management, expanded trading tools, and DeFi solutions. For example, Bybit is working with Jito to introduce restaking for bbSOL holders, unlocking additional rewards and improving capital efficiency. These changes will create a unified platform for diverse user needs. The trading platform shows it can do more than track the price of Bitcoin.

This year, Bybit will continue delivering comprehensive blockchain solutions, focusing on enhancing the wallet infrastructure. Specifically, users can expect a deeper integration with ecosystems such as Ada, Atom, Athena, Bera, Sei, Monad, Babylon, and others.

Bybit’s Web3 vision extends beyond wallet integration. It also includes the introduction of Bybit Web3 Points, a reward system that allows users to earn points through activities like trading and referrals, fostering greater engagement within the Web3 ecosystem.

The company’s forward movement in 2025 stems from last year’s rapid growth. In 2024, Bybit tripled its user base to over 60 million, and the platform achieved an average daily trading volume of $36 billion. “Our progress reflects our users’ trust in us. As we move forward, we remain committed to setting new standards in the industry,” Zhou says.    

Aside from substantial accomplishments, 2024 exposed areas for improvement. The company sought feedback from users. “To build a better Bybit for all, we must listen to our users, care deeply about their needs, and continually improve,” Zhou said. 

This methodology has led to impactful advancements. For example, the enhanced Bybit Card program expanded to six regions in 2024. There was also a change in the support response times. The time it took for customer service to respond to user needs decreased from 32 to 12 hours. Additionally, rates improved, as did integration with digital wallets like Apple Pay and Google Pay. These improvements stemmed directly from user feedback.

The platform faced challenges during the $NOT coin incident, which affected over 310,000 users. Bybit’s response involved analyzing and rectifying gaps in traffic and trading volume management. This experience enabled smooth operations during the $HMSTR token airdrop, which served over 4.3 million participants without delays. 

Bybit also took this opportunity to build an effective traffic prediction model. The platform upgraded its SOPs to manage future volume spikes. How the company handles its challenges showcases its commitment to building trust and nurturing strong connections with its user base.

New Products, Stronger Partnerships

Bybit launched several noteworthy products in 2024. The AI-powered trading assistant TradeGPT gives traders access to market insights. This new add-on is an industry first, attracting over 5 million users. The Pre-Market Perpetuals allowed traders to hedge and speculate before token launches. A real-world example of this feature in action occurred when tokens like $HYPE and $TRUMP experienced extraordinary engagement.   

Last year, Bybit expanded the Puzzle Hunt gamified educational initiative. It also expanded Launchpool, which simplifies earning rewards from promising projects. With ByVotes 2.0, users can gain a greater voice in project listings. This upgrade reinforces Bybit’s community-focused approach to crypto trading. In 2024, Bybit introduced bbSOL, the world’s first exchange-backed liquidity-taking token on Solana. Within five months, the token reached a Total Value Locked (TVL) of $240 million.     

Strategic partnerships have further reinforced Bybit’s position in the industry. Collaborations with Circle, Ethena, and Tether have strengthened the company’s role as a leader in USDC trading, with a 36% market share. Meanwhile, USDe achieved a 99% market share in the latter half of 2024.

Bybit’s ultimate goal is to innovate, improve, and make crypto available to everyone. The initiatives mentioned above exemplify Bybit’s ongoing dedication to enhancing user experiences. As a result, the platform has become well-known for its inventive products and reliable services.  

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, empowering over 60 million users. Since 2018, we are redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. For more information, visit https://www.bybit.com.