Botanic Tonics, maker of feel free, announced today that it has reached a settlement agreement in the class action lawsuit "In re Botanic Tonics Litigation" (Case No. 3:23-cv-01460-VC, N.D. Cal.). The settlement, which is subject to court approval, resolves claims related to the marketing and labeling of Botanic Tonics' feel free product.
Botanic Tonics acknowledges that its early marketing practices fell short of the high standards of transparency and consumer education that the company now champions. While these practices did not violate any laws, the company recognized the concerns raised by consumers and took significant steps to address them. The settlement includes both monetary relief for eligible class members and reinforces Botanic Tonics' unwavering commitment to enhanced product labeling and consumer education.
Since its founding in 2020, Botanic Tonics has been dedicated to serving its customers and providing an exceptional product. When consumers voiced concerns in 2022 about how the product was being marketed in some instances and a perceived lack of consumer awareness about the product's contents, the company listened intently and took decisive action. For over two years, Botanic Tonics has been focused on enhancing transparency, safety, and consumer education, setting new standards for the industry.
"This settlement marks a significant milestone for Botanic Tonics," said Cameron Korehbandi, CEO. "We've always been committed to being the best company we can be for our customers. By actively listening to consumer feedback and continuously refining our practices, we aim to set the gold standard for the entire premium plant-based supplement industry, particularly for products containing kava and kratom."
Botanic Tonics has implemented and continually enhanced the following measures:
- Enhanced product labeling with clear warnings about potential effects and visible serving-size indicators
- Raised the minimum purchase age for all products to 21+
- Invested in clinical research to better understand the effects of kava and kratom
- Championed common-sense industry regulations for both kava and kratom
- Expanded consumer education resources on the company website about kava and kratom
- All products manufactured in an FDA-registered, cGMP-certified facility with rigorous quality control and safety testing protocols
"We believe in the transformative potential of premium plant-based supplements like kava and kratom when used responsibly," Korehbandi added. "Our mission is to ensure every consumer has access to clear, comprehensive information about our products, empowering them to make informed choices."
Botanic Tonics' feel free CLASSIC stands out as the only ready-to-consume tonic using high-quality kava and natural whole leaf kratom in its purest form. The company takes pride in sourcing kava from the pristine islands of Vanuatu, where this revered plant is native and has been used in traditional practices for centuries. This commitment to authenticity and quality sets Botanic Tonics apart in the market.
The company remains dedicated to leading the industry in research, education, and collaboration with regulators to ensure the safest possible market for kava and kratom supplements. This proactive approach reflects Botanic Tonics' commitment to excellence and consumers.
"We believe that an informed consumer is an empowered consumer," Korehbandi stated. "By fostering a deeper understanding of kava, kratom, and other botanicals, we're not just selling products—we're cultivating a community of knowledgeable, responsible users."
As the botanical supplement industry continues to evolve, Botanic Tonics is committed to staying ahead of the curve in research, quality control, and regulatory compliance. The company's dedication to growth and excellence ensures that it will continue to adapt and improve, setting new benchmarks for consumer safety and product efficacy.
Recognizing the rapidly evolving landscape of the botanical supplement industry, particularly concerning kava and kratom, Botanic Tonics is dedicated to staying at the forefront of research, quality control, and regulatory compliance. As new information emerges and industry standards develop, the company is committed to adapting its practices to ensure the highest levels of consumer safety and product efficacy.
Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit our consumer education page.
Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit our consumer education page.
About Botanic Tonics
Botanic Tonics is a premium plant-based supplement company headquartered in Broken Arrow, OK. Established in 2020, we produce tonics under our feel free brand. Our signature product, feel free CLASSIC, is the only ready-to-consume kava and whole leaf kratom tonic of its kind on the market, crafted with ancient functional plants to provide mood lift, energy, and focus. Learn more at https://botanictonics.com
