Botanic Tonics, maker of feel free, today announced it has maintained its top ranking in the Total Convenience Supplements and Shelf Stable Energy Beverages categories for the year ended Q2 2024, as reported by NielsenIQ Brand Rank. The company, which sells and distributes plant-based tonics and capsules under its feel free brands, continues to demonstrate strong growth and market leadership following its expansion to over 24,000 retail store locations.
This represents eight consecutive quarters of holding the #1 ranking.
The company's sustained top performance is evidenced by significant metrics from NielsenIQ's Byzzer™ tracking:
- Maintained #1 brand position in both Shelf Stable Energy and Herbal/Supplements categories.
- Achieved an exceptional dollar sales growth of +131% in Total Convenience.
- Demonstrated consistent volume growth and extraordinary dollar velocity increase of +40% per TDP.
"Retaining our top position in these categories for eight consecutive quarters is a testament to the dedication of our team and the strength of our product offerings," said Cameron Korehbandi, CEO of Botanic Tonics. "Our ability to maintain such high sales velocity, particularly in the competitive convenience store space, underscores the growing consumer demand for innovative, plant-based alternatives in the energy and supplement markets."
Botanic Tonics continues its impressive national expansion, building on the success of its first major chain convenience store partnership in late 2023. This initial collaboration brought the company's flagship product, feel free CLASSIC, to thousands of locations across multiple states.
The brand's growth trajectory shows no signs of slowing, with Botanic Tonics forging new retail partnerships across the country. As a result, feel free products are becoming increasingly available to consumers nationwide.
For more information about Botanic Tonics and its range of premium plant-based supplements, including feel free, please visit www.botanictonics.com.
About Botanic Tonics
Botanic Tonics is a plant-based herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, it produces kava-forward tonics under its feel free brand. Its signature product, feel free CLASSIC, is crafted with ancient functional plants to provide mood lift, energy, and focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility and actively supports consumer safety regulations through transparent labeling and educational resources. Learn more at https://botanictonics.com.
