In a seismic shift for the energy supplement industry, Botanic Tonics' feel free wellness supplement has claimed its place among the top 4 energy and supplement brands at two major U.S. convenience store chains.
According to NIQ data from the past 12 weeks, the plant-based supplement has surpassed established industry giants like C4, Ghost, and 5-hour Energy in sales at these retailers, marking a dramatic shift in consumer preferences.
This success in two of the nation's largest convenience retail chains marks a transformative moment in the $21 billion energy market. The rapid rise of this plant-based challenger has sent shockwaves through the industry. In just three years, Botanic Tonics has evolved from an innovative startup to a legitimate threat to decades-old energy brands, proving that consumers are ready to embrace alternatives to traditional synthetic energy products.
"Breaking into the top 4 brands alongside established industry leaders like Red Bull, Monster, and Celsius isn't just an achievement—it's a statement," said Cameron Korehbandi, CEO of Botanic Tonics. "What's even more remarkable is that our single feel free SKU ranks as the #3 in these chains, competing against and outpacing entire product lineups from major manufacturers. We're putting the entire energy industry on notice: the future of energy isn't artificial stimulants, it's plant-based innovation."
Korehbandi, drawing from his experience in the energy category, added, "Having spent years working for the top player in the energy category, I saw that true category innovation was long overdue. The market was stagnant, with brands simply repackaging the same formulations under different labels. Botanic Tonics is delivering the disruption consumers want—we've overtaken these derivative energy brands in every retailer where we share distribution, within a matter of months."
Market Growth and Distribution
"Our momentum is unparalleled, with our last 90 day ordering store count now reaching 23,000 nationwide and climbing," said Chris Elebesunu, Senior Vice President of Sales at Botanic Tonics. "Securing our position in the top 4 across two major national chains isn't just validation—it's proof that we're rewriting the rules of the energy category. Consumers aren't just choosing feel free over traditional options; they're demanding a new standard in energy supplements. And we're just getting started."
Quality and Innovation Leadership
While disrupting the market, Botanic Tonics maintains its commitment to premium quality and safety through its FDA-registered, cGMP-certified production plant in Broken Arrow, Oklahoma. Every batch undergoes rigorous testing for quality and consistency, setting new benchmarks for the category.
Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit our Consumer Education page.
About Botanic Tonics
Botanic Tonics, established in 2020, produces kava-forward tonics under its feel free brand at its FDA-registered, cGMP-certified facility in Broken Arrow, Oklahoma. Its signature products are crafted with ancient functional plants to provide mood lift, energy, and focus. The company actively supports consumer safety regulations through transparent labeling and educational resources. Learn more at https://botanictonics.com.
