As 4media group continues to grow, it is pleased to announce the appointment of Alex Hinojosa as its new Executive Vice President (EVP) of Integrated Services. In this role, Alex will lead the integration of the PR, digital, social, research, and influencer departments teams, fostering a culture of continued innovation and cohesive strategies for its client-partners.
"Alex's strategic vision and exceptional leadership are key assets that will enhance our service delivery," said Ed Cyster, Global CEO and founder of 4media group. "By aligning these teams under his direction, we are poised to offer even more comprehensive and seamlessly integrated solutions to our client-partners."
Alex brings a wealth of experience and a proven track record of success to his new position. Since joining the U.S. operations of Atomik Research in 2016, Hinojosa has been instrumental in establishing robust operations and innovative data storytelling techniques that have propelled the company's growth. His expertise spans a broad range of industry verticals, including consumer packaged goods, financial services, healthcare, education and more, making him uniquely qualified to steer the integrated services at 4media group.
"I am thrilled to lead these talented teams and build upon the strong foundation we have at 4media group," said Hinojosa. "Our focus will be on driving innovation and leveraging our combined expertise to deliver outstanding results for our clients. I am committed to enhancing our capabilities and expanding our reach to deliver insights-driven communications strategies that truly make a difference."
Alex’s career began as a media personality, providing him with unique insights into public relations and audience engagement. Based in Dallas, Texas with his wife and three children, Alex is deeply involved in his local community, particularly in coaching his children's sports teams.
About 4media group
As an integrated communications agency, 4media group has been storytelling on behalf of the world’s most notable brands and organizations since 2008. Using insights to inform our approach, we create the best achievable outcomes for our clients through marketing strategies, social media, influencer programs, broadcast media tours, video production, news distribution, public service announcements and public relations. We’re a global company with headquarters in London, UK and Bentonville, Arkansas, with satellite offices spanning from Los Angeles to New York City. We work as one company, one culture for our clients every day. Visit us online at 4media-group.com.
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